Building a Customer-Centric Culture: Best Practices for CX Leaders

The shift to more personalised, targeted customer experiences is largely due to technological advances, with machine learning, artificial intelligence and biometric identification increasingly integrating to provide more data-based customer information.   In this article, we’ll cover why hyper-personalisation is one of the key drivers of business growth and how to get started with it. Hyper-Personalisation

In the run up to the SDI Awards 2022 gala dinner and prize-giving on 22 March, we’ve been asking our finalists about their experiences, reasons for entering and hopes for the future. Here’s the story from T-Systems:   Finalist – Best Service Desk Customer Experience (CX) 2022   What made you decide to enter the