This is the Cookie Policy for servicedeskinstitute.com, our related mobile apps and landing pages, online assessment, the SDC portal and www.sdiconference.co.uk (“websites”).
Protecting your personal information is really important to us and falls squarely into our strategy of inspiring service desks, and our customers, to be brilliant. We recommend you read our Privacy Policy which details how we collect, use and protect your personal information.
Cookie Policy Q&A
What is a cookie?
A cookie is a small computer file, which may be downloaded to your computer’s hard drive when you visit a website. Cookies are harmless files which can help improve your experience of using a website if your browser’s preferences allow it. The website can tailor its operations to your needs, likes and dislikes by gathering and remembering your online preferences.
Most cookies are deleted as soon as you close your browser – these are called session cookies. Others, known as persistent cookies, are stored on your computer until you delete them or they expire (see the ‘How can I control or delete these cookies?’ question below on how to delete cookies).
We use traffic log cookies to identify which pages are being used. This helps us to analyse data about web page traffic, improve our websites and tailor them to your needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
We also work with third parties in providing you services through our websites and they may set a cookie on your computer as part of this arrangement.
How do the Service Desk Institute websites use cookies?
In general, the cookies used by SDI falls into four groups:
Critical: These cookies are necessary to enable you to use our website. Without these cookies, our website won’t work properly and you may not be able to use them.
Functionality: These cookies allow us to remember the choices you make (such as your user name) and provide enhanced, more personal features. For example, the free tools we offer often use a cookie to make them easier to use. The cookie may remember which questions you have answered for example in the online assessment so that we can tell you your score.
User interactions and analytics: These help us see which web pages are of most interest to you.
Advertising or tracking: We don’t allow advertising but we do promote ourselves on third-party sites and use cookies to let you know about what we think you’ll be interested in, based on your previous visits to our website. The cookies help us understand how effectively we’re doing this and limit the number of times you see our promotions. We also include links to social networks such as Facebook, and if you interact with this content, the social networks may use information about your interactions to target advertising to you on their websites.
How can I control or delete these cookies?
The majority of web browsers automatically enable cookies as a default setting. To stop cookies being stored on your computer in future, you’ll need to alter the settings of your internet browser. You can find instructions on how to do this by following these browser-by-browser instructions from AboutCookies.org.
For Google Analytics cookies you can also stop Google from collecting your information by downloading and installing the Google Analytics Opt-out Browser Add-on.
If you want to delete any cookies already on your computer, you’ll need to locate the file or directory that your computer stores them in – this how to delete cookies information should help.
Further information on deleting or controlling cookies is available at AboutCookies.org.
Cookies We Use
We try to ensure this list is always up to date, but it is possible that the services we use may make changes to their cookie names and purposes and we may not be able to reflect these. When you use our website you may see cookies being delivered by third parties. The information below shows the main cookies that you may see and gives a brief explanation of what each cookie does.
| Google Analytics | We use this to understand how the website is being used and accessed to improve the user experience – user data is all anonymous. Google stores the information collected by the cookies on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Any information generated by these cookies will be used in accordance with our Privacy Policy, this Cookie Policy and Google’s privacy policy and cookie policy. |
| Google Adwords | We also use Google Analytics remarketing-features cookies to optimise Google search results based on users’ previous visits to our website. User data is all anonymous. Google stores the information collected by the cookies on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Any information generated by these cookies will be used in accordance with our Privacy Policy, this Cookie Policy and Google’s privacy policy and cookie policy. |
| AdRoll | SDI occasionally uses the AdRoll display advertising network to collect visitor data on our site and then serve targeted display ads to you on other sites. Our partners use technology such as cookies and web beacons to collect this data. For more information or to opt-out of this type of advertising, please visit AdRoll’s opt out page. |
| Pardot | We use Pardot to track visitor and prospect activities on our website and landing pages by setting cookies on your browsers. Cookies are set to remember preferences (like form field values) when you return to our site. Pardot also sets a cookie for logged-in users to maintain the session and remember table filters.
Pardot cookies don’t store personally identifying information, only a unique identifier. Pardot sets first-party cookies on your tracker subdomains and Pardot domains. The visitor cookie is composed of a unique visitor ID and the unique identifier for your account. For example, the cookie name “visitor_id12345” stores the visitor value “1010101010”, and “12345” is the account identifier. This cookie is set by the Pardot tracking code. |
| Facebook uses cookies when you share content from our website on Facebook. We also use Facebook Analytics to understand how our Facebook page and website are being used and to optimise Facebook user activities based on users interacting with our Facebook content. User data is all anonymous. Any information generated by these cookies will be used in accordance with our Privacy Policy, this Cookie Policy, and Facebook’s privacy policy and cookie policy. | |
| Twitter uses cookies when you share content from our website on Twitter. | |
| Twitter uses cookies when you share content from our website on LinkedIn. | |
| Google+ | Google+ uses cookies when you share content from our website on Google+. |
| WooCommerce | SDI uses WooCommerce to operate our online sales. To keep track of cart data, we makes use of 3 cookies:
woocommerce_cart_hash woocommerce_items_in_cart wp_woocommerce_session_ The first two cookies contain information about the cart as a whole and help us know when the cart data changes. The final cookie contains a unique code for each customer so that it knows where to find the cart data in the database for each customer. No personal information is stored within these cookies. |
